Something you may not have considered is storytelling. Reaching your target market, or your audience, by telling them your story establishes an emotional connection that will motivate them to convert at higher rates.
It’s clear that storytelling can bring significant value to your business. Now let’s talk about how this can lead to an increase in conversion rates for your business.
Build Relationships
First and foremost, telling your story builds relationships. Further in this article, we’ll discuss the benefits that these relationships can open the door to, but for now, we’ll discuss how storytelling establishes relationships and how that’s beneficial for you as a business leader.
Stories create value for a product or service by tying it to rich meaning and making something that was once impersonal, personal. This is what encourages someone to choose your business over your competitors and will inspire your audience to complete the conversion that is most important to your business and your goals.
As you probably already know, building a relationship with your customers and potential customers is crucial to creating loyal customers and leads that will be more likely to convert. Using storytelling to connect with your audience and get a jumpstart in creating these relationships will help your business see an increase in conversion rates.
Increase Brand Awareness
Creating brand awareness is one of the most important things you can do to increase conversion rates. Your landing pages or website could be perfectly optimized for conversions, but without awareness, no one will visit these pages and no one will convert.
Of course, you’re probably getting some visitors from the steps you’re currently taking to create brand awareness, but you can quickly and significantly increase this awareness by sharing and amplifying your story as a business leader.
Whether you have an established business or are just beginning to find your audience, reaching a specific audience that you know will be interested in what you have to offer, such as the Formula Success audience, will go a long way in driving conversions. In addition to this, you’ll be sharing your story and helping your audience get to know you before they even visit your website. Having this knowledge of who you are and what value you have to offer will prime this audience to convert when they visit your website or landing page.
Just keep in mind that you can’t tell your story with the intention of essentially creating a commercial for your business. This will make audiences aware of your brand and your products, but it probably won’t entice them to convert. The best approach is to share your authentic story along with valuable knowledge and experience you’ve gained as an expert so that the audience can learn who you are.
Establish Your Authority
Establishing yourself or your business as an authority in your industry is just as important for conversions as brand awareness. Providing your audience with valuable or helpful information that they couldn’t have found anywhere else will set you apart from your competitors in the minds of your audience.
This credibility that you’ve created will increase interest and investment in your brand or business, which, like brand awareness, will make visitors to your website or landing pages much more likely to convert.
Much like we discussed in our section on brand awareness, sharing your authentic self and knowledgable information about your industry positions you as an authority and trustworthy figure to listeners. This also helps them connect to your brand and see you and your business in a positive light.
Improve Traffic to Your Website
When you use storytelling to connect with your audience, through whatever medium, more people will learn about your business and your traffic will increase. However, sharing your story won’t just increase your website’s or landing page’s number of visitors. As a result of learning your story, these visitors will be much more engaged and more likely to convert.
Leads who first come in contact with you or your business by learning your story tend to be more engaged and more likely to follow calls to action or convert.
This makes a lot of sense when you think about it. As we’ve discussed throughout this article, storytelling helps your potential customers, or audience, attach meaning to your products or services. It also helps them develop a sense of trust because they’re getting to know you better. People often say that their favorite podcast hosts feel like friends in their minds. For example, if you and your friend are both avid runners, and your friend, knowing that you’re interested in new running shoes, recommends a new brand that they’ve tried and love, you’ll most likely buy that shoe because you trust their endorsement.
Sharing your story on a podcast helps your audience become familiar with your business, your mission, and your goals in a way few other mediums allow. The trust you’ll generate as a guest on a podcast will drive highly valuable, ready-to-convert traffic to your website and landing pages.
See an Increase in Conversion Rates When You Tell Your Story With Help From Formula for Success
Clearly, the value that storytelling can bring to you or your business is priceless. Connecting with your audience and building a relationship by allowing them to get to know you and sharing valuable knowledge with them lays the foundation for listeners to become loyal customers that will be highly likely to convert when they visit your website or landing pages.
At Formula for Success, we know that trust is the foundation that most relationships are built and maintained on. We’re here to help you accomplish this by connecting you with the perfect audience for your business. If you’re interested in sharing your story to start building trust with your audience, let us help you share your story by signing up to be a guest.
